Online campaign

How do you make a point that visitors instantly grasp?

Parking garages — who cares? As long as they’re conveniently located and cheap, right? The newly designed responsive website for Parking Centrum Oosterdok tells you that in a single glance: Near Amsterdam City Centre. €10 for 5-24 hours. Done!

Taken By Storm gave the parking garage a fresh, communicative style. Visitors’ eyes are met with the two things they care about: location and price, integrated into the map’s vibrant red marker. Routes to nearby attractions are just a click away. Destinations are easy to edit so that the upcoming events can be facilitated.

To spread the message offline, we created a smart voucher sleeve for free sample vouchers, conveniently credit card sized. Currently the style is being applied to the garage’s interior and exterior signing to further accommodate the visitor experience.

By offering this special rate, providing free sample vouchers and communicating effecitvely, the garage doubled its occupancy rate in just a few weeks. The message was unleashed in the press and through adwords by PR-partner Roos & van de WerkPMS72 programmed the site.

The responsive website behaves like a smart app — providing just the info you need while on the go.

Premiums: free trial cards for the first 24-hour park.